Women's Business Coach: TIP OF THE WEEK: Attracting New Customers
Posted by Vicki Donlan on Mon, Apr 19, 2010 @ 05:37 AM
Whether you are a brand new business or have been in business for generations, the challenge is always identifying those who will buy from you.The traditional way of attracting customers has been to advertise. The question is advertise where and with what message. There are magazines, newspapers, radio, TV, the internet - including your own website with SEO - direct mail, billboards etc. But the question remains which one will most likely attract your customers. In our current economy, financial resources are scarce and you most likely will be unable to spread your message to all the media outlets that you would like. As your business coach, I would ask you to STOP and think about the 80/20 rule of business. In other words, 80% of your business comes from just 20% of your customers. With that fact in mind, take it a step further and focus your attention on that 20% being your best source for referrals. Ask yourself what have I done for my 20% lately? Providing the product and or service that they are paying for doesn't count as what you need to be doing to get these folks to refer business to you. There is no better way to attract new customers than to utilize your BEST customers as a referral source. Ask them for testimonials. Ask them for referrals. Ask them who they know that might need what offer. Ask them for their opinion on what you should be doing to attract more customers JUST LIKE THEM. The old adage "knock and the door will open. Ask and you shall receive" actually works in business. Most of us don't ask for the business and, women business owners especially don't ask for help.So, start today by focusing your attention on your best customers (those 20% ) to attract new customers. Whatever the special sauce you've shared with this group will be the key to attracting your next customer.
HIRE VICKI TO SPEAK AT YOUR NEXT EVENT!