Women's Business Blog

Women are the multitasking gender. We all know that women have a special talent for juggling it all - work, family, community and (sporatically) self. However, launching a home-based business is not as easy as many pretend it to be.

It's a fact that 2 out of every 3 new businesses being started in the U.S. today are started by women. Many women choose entrepreneurship in order to bring greater flexibility into their work life and therefore decide to start a home-based business. Before the 1980s, home-based businesses were seen as hobby businesses started by women who had the entrepreneurial itch and wanted to sell their home-made goods to the public. But when the recession of the late 80s hit and many senior executive men became unemployed for the first time from their white-collared jobs, home-based businesses took on a new meaning as many of these men started consulting businesses from their homes. (Isn't it a great country when the habits of unemployed men bring credibility to something women started...but I digress.) Today, women, and many men too, are starting companies in every industry from software to construction, delivering both product and service from home. Our technology allows outsourcing for tasks such as manufacturing, fullfillment, R&D and more. So, it is clear that the home-based business label just isn't "your father's oldsmobile" anymore, but more likely a work/family lifestyle decision. But before, you quit your day job, launch your business and begin working in your pjs let's take a look at the key indicators that demonstrate your ability to be successful.