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Attention Entrepreneurs: It's 4th Quarter For Your Business

  
  
  
  
  

It doesn't matter if you are a female or male entrepreneur, sports analogies are universally understood. Right now, every small business who has been able to survive the downturn is in the 4th quarter. Cutbacks have been made in staff, inventory, supplies, marketing, and new initiatives.



Entrepreneur's Tip of the Week: Don't Underestimate the Competition

  
  
  
  
  

Every entrepreneur I meet believes that their business is unique beyond belief. Somehow each assumes (s)he has found the "secret sauce" that sets the business ahead of any competitor and has a formula that can't be copied or bettered. The truth is it takes more than a "secret sauce" to keep the competition from wooing your customers away from you. Loyalty to one business is very rare in today's economy. Although you may have customers that have been with you since the beginning unless you are regularly proving to them that you and your company are staying on the cutting edge of your industry you are in jeopardy of losing them to the competition.



Competition: Just What Women in Business Need to Celebrate

  
  
  
  
  
Whether it is business or sport, having a good competitor is what makes the game worth playing. A good challenger forces you to perform at your best and keep up your guard at very turn. Just knowing that there is someone waiting for you to falter and take advantage of your weakness should energize you to stretch beyond what you believe is your best. There is no contest without a challenger, and that's what keeps you striving and perfecting your game plan. So the next time you hear yourself muttering about the competition, remember that she is the reason you keep getting better.



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