Shared Leadership for the Future
It doesn't matter if you are a female or male entrepreneur, sports analogies are universally understood. Right now, every small business who has been able to survive the downturn is in the 4th quarter. Cutbacks have been made in staff, inventory, supplies, marketing, and new initiatives.
Every entrepreneur I meet believes that their business is unique beyond belief. Somehow each assumes (s)he has found the "secret sauce" that sets the business ahead of any competitor and has a formula that can't be copied or bettered. The truth is it takes more than a "secret sauce" to keep the competition from wooing your customers away from you. Loyalty to one business is very rare in today's economy. Although you may have customers that have been with you since the beginning unless you are regularly proving to them that you and your company are staying on the cutting edge of your industry you are in jeopardy of losing them to the competition.
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