I’m excited that my advice was selected for The 2010 Woman’s Advantage Calendar
www.WomansAdvantage.biz/calendar . Check out the top of the right corner of the page at Entrepreneur Magazine’s
www.WomenEntrepreneur.com and now let me explain why this is so important to do.
Women entrepreneurs identify isolation as their number one problem in running their businesses. The knawing feeling that they are somehow in it alone can reek havoc on what can and should be a focused attention to grow a thriving business. Of course,
entrepreneurs of both genders have days when their confidence level is not at its highest, but women tend to point to these moments more often than men as major road blocks to their success. Some of the reasons for this are simple. First, women have been brought up to be the nurturers in our culture and that doesn't stop just because they enter into business. As natural caretakers, women tend to take the emotional interests of their employees, vendors, customers and competitors more to heart and although this can more often be a strength than a weakness it also can leave them feeling spent. Second, the very people who the
woman entrepreneur selects to support her in her business decisions - lawyer, accountant, banker, investment advisor, business partner or VC - are the same people who view their role as a supporter of the business and not the women entrepreneur. This reality can often allow the
woman entrepreneur to feel all alone. Therefore, the small act of paying it forward gives women in business an opportunity to reach out to others who find themselves in the same predicament. Just think how it would feel to start off your day getting an email from a fellow woman in business expressing her gratefulness for your product/service/friendship/support. This is one small effort
women in business can do to support each other. Changing one woman entrepreneur's feeling of isolation into a feeling of advocacy can be the beginning of alteringthe confidence of all women in business. So, take time today to
pay it forward.