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Women In Business: Do You Know Your Brand?

  
  
  
  
  
Brand YOU

Are you one of those women in business who while scrolling through Facebook stops to take a Quizony test because you have questions about who you really are? OK, I'll admit it. I am one of those women, but it isn't because I don't know my brand. It's because I do!



Women In Business: STOP Carrying Around All That Baggage

  
  
  
  
  
Reese Witherspoon in WILD

Women in business; listen up, this applies to men in business as well, all that baggage (negative thoughts) you are carrying around is keeping you from being all you can be. So, here's what you can do about it....but promise me now you will pay attention and do it.



Why Women In Business MUST Keep Fighting

  
  
  
  
  
long road ahead

There is an old expression that goes, "We may have won the battle, but we haven't won the war." Women in business need to realize that although we have made many strides over the past 50 years toward full equality, we have a long road ahead. Young women, particularly, must prepare themselves as they will be blind-sided by our societal injustices. 



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Women In Business MUST Beat Stress

  
  
  
  
  
for good health

As a business and health coach, I hear daily from my clients that they "feel beaten up" from this long winter. Women in business, particularly, bear the brunt of the stress this winter as they are more likely the ones juggling kids, elder parents and cranky associates. (Women are in the majority of middle management positions). The fact is if you don't take care of yourself who will? An unhealthy woman is an unhappy woman and if that describes you read on.



Women Entrepreneurs Swing Your Partners Do-Si-Do

  
  
  
  
  
http://www.dixiedancers.net/

As a business coach, I am often consulted by wannabe women entrepreneurs and asked, "Should I ask 'so-and-so' to be my partner?" I am never surprised by the question as I know how scary it is to launch a business all alone. Women, more often than men, wonder if having a sidekick will make the journey less frightening. Is it because women are brought up to believe that we need a partner in life and therefore in our business?

First, let me say that there is a big difference between having a business partner and a life partner. Although, even as I write this, I realize that more and more today the two are often indistinguishable. As an entrepreneur married for more than 42 years, I know that what I need in a mate in no way resembles what I might look for in a business partner. For instance, as I have told my husband many times, when I am ranting about business, "I don't want your opinion, I just want you to listen!" The first lesson in business partnership is to respect what each of you bring to the business and be prepared to act on the opinion of the partner best able to handle the situation. Successful partnerships are all about balancing the skills of the partners. For example, if you want to launch a retail business and your expertise is merchandising you probably don't need a partner to handle the details of accounting, real estate, legal or marketing. These are all positions that you can easily contract out and hold on to 100% ownership of the company. However, you may think you want to bring on a partner because of a financial opportunity.  I suggest you think long and hard before making that decision. The consequences could be difficult.

In another scenario, you are starting a technology business of some type and your expertise is IT, you may very well need someone who specializes in sales, marketing and business operations to become a partner. The balance of skills may be just what is required to be successful.

The fact is there are no hard and fast rules of how to find the right partner for any business that I know of. But, there are a lot of things to think about before divvying up the equity in your business.

As a fan of Shark Tank, I notice that the majority of businesses profiled on the show are partnerships. I'll bet that since the show first aired in August of 2009 more businesses in America are partnerships that ever before. (I hope someone will research this for me and email me the answer). But, the show doesn't share any downside of business partnerships and I'm here to tell you they exist and they destroy small businesses every day in America. Miserable business partnerships keep me and many of my colleagues in business and they don't move the company they fight over forward.







Women Entrepreneurs Know What To Do When The Going Gets Tough

  
  
  
  
  
https://bethkerrblog.wordpress.com/2011/10/18/dont-fight-against-rough-waters-master-your-response/

If you own a business in the Boston area you know what I mean when I say it has been a tough year for business. The snow keeps falling and the last thing anyone is doing is spending money. I believe that women entrepreneurs are even better at understanding how to navigate the rough waters of business than men --- and this is why....



3 Reasons Women Entrepreneurs Are A Better Investment

  
  
  
  
  
MONEY

For years the battle cry from women entrepreneurs was "Show me the money!" Banks, venture capitalists, angel investors and just about any entity willing to invest funds into a new startup stayed clear of female wannabe entrepreneurs. Oh, the times they are a changing....



3 Key Steps For Women Entrepreneurs In Making Decisions

  
  
  
  
  
decisions

Male or female, if you are an entrepreneur you have to make decisions 24/7 regarding your business. Many decisions may not seem like make or break it judgments, but the lion share will impact your business for the better or worse. So, how do you, women entrepreneurs, make business decisions?



Communication Is Key For Women In Business

  
  
  
  
  
Bridge the CommunicationGap

As a business coach, I spend a lot of my time discussing communication skills with my clients. Since I work with both men and women, I understand better than most, that the discussion on this matter is different. For the most part, men want to control the conversation and women want to participate in it. The fact is communication, regardless of the parties involved, must be thought of as a bridge.



Woman Entrepreneur or Not? Snow Days May Tell The Story

  
  
  
  
  
snow business

Mother Nature has just blasted the Northeast (in my case - Boston) with another foot of snow. As an energized entrepreneurial bunny, I am up earlier than usual and diving into work that I often don't have time to complete. I realized that it is days like these that can help women identify themselves as woman entrepreneur or not. Take the quiz ahead and see if maybe it is time to start your own business.



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