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Women Entrepreneurs: Learn To Measure Risk vs. Reward

risk vs. reward

As a business coach, I work with my clients on exploring risk vs. reward with every decision. As much as I believe that a woman entrepreneur must be fearless in order to build a business: fearless does not mean unintelligent. There will always be risks in business, but a successful entrepreneur knows how to measure the risk vs. the reward. The most important part of the puzzle is that the reward must take you closer to your goal. If you don't have goals for your business than measuring risk vs. reward is just an exercise in futility. Let me explain why.

Women In Business Meet Kevin Bacon & LinkedIn

Kevin Bacon

Now that I have your attention, I'm sure you want to know what Kevin Bacon can offer women in business? It was in 1994 that the Six Degrees of Kevin Bacon game was invented by three college students who after watching several Bacon movies speculated that he could be connected to just about everyone in Hollywood. Fast forward to 2015, women in business must think about this phenomenon and how it can be used successfully with LinkedIn.

Women In Business vs. The Most Powerful Women in Business


What do the most powerful women in business have that you don't? Why do some women you work with rise to the top while you struggle to make an impression where you are? And, what does it mean to be a powerful woman anyway?

Women Entrepreneurs: Stop Fooling Yourself!

feet on desk

Women in the United States continue to decide on entrepreneurship over working in corporate America. According to a recent PayPal survey , 55% of "aspiring women entrepreneurs say the single biggest motivator for them is a better work-life balance. As a woman entrepreneur and business coach I say, stop fooling yourself! I promise you that becoming a successful entrepreneur will not give you time to put your feet up on your desk.

Women In Business: Do You Know Your Brand?

Brand YOU

Are you one of those women in business who while scrolling through Facebook stops to take a Quizony test because you have questions about who you really are? OK, I'll admit it. I am one of those women, but it isn't because I don't know my brand. It's because I do!

Women In Business: STOP Carrying Around All That Baggage

Reese Witherspoon in WILD

Women in business; listen up, this applies to men in business as well, all that baggage (negative thoughts) you are carrying around is keeping you from being all you can be. So, here's what you can do about it....but promise me now you will pay attention and do it.

Why Women In Business MUST Keep Fighting

long road ahead

There is an old expression that goes, "We may have won the battle, but we haven't won the war." Women in business need to realize that although we have made many strides over the past 50 years toward full equality, we have a long road ahead. Young women, particularly, must prepare themselves as they will be blind-sided by our societal injustices. 


Women In Business MUST Beat Stress

for good health

As a business and health coach, I hear daily from my clients that they "feel beaten up" from this long winter. Women in business, particularly, bear the brunt of the stress this winter as they are more likely the ones juggling kids, elder parents and cranky associates. (Women are in the majority of middle management positions). The fact is if you don't take care of yourself who will? An unhealthy woman is an unhappy woman and if that describes you read on.

Women Entrepreneurs Swing Your Partners Do-Si-Do


As a business coach, I am often consulted by wannabe women entrepreneurs and asked, "Should I ask 'so-and-so' to be my partner?" I am never surprised by the question as I know how scary it is to launch a business all alone. Women, more often than men, wonder if having a sidekick will make the journey less frightening. Is it because women are brought up to believe that we need a partner in life and therefore in our business?

First, let me say that there is a big difference between having a business partner and a life partner. Although, even as I write this, I realize that more and more today the two are often indistinguishable. As an entrepreneur married for more than 42 years, I know that what I need in a mate in no way resembles what I might look for in a business partner. For instance, as I have told my husband many times, when I am ranting about business, "I don't want your opinion, I just want you to listen!" The first lesson in business partnership is to respect what each of you bring to the business and be prepared to act on the opinion of the partner best able to handle the situation. Successful partnerships are all about balancing the skills of the partners. For example, if you want to launch a retail business and your expertise is merchandising you probably don't need a partner to handle the details of accounting, real estate, legal or marketing. These are all positions that you can easily contract out and hold on to 100% ownership of the company. However, you may think you want to bring on a partner because of a financial opportunity.  I suggest you think long and hard before making that decision. The consequences could be difficult.

In another scenario, you are starting a technology business of some type and your expertise is IT, you may very well need someone who specializes in sales, marketing and business operations to become a partner. The balance of skills may be just what is required to be successful.

The fact is there are no hard and fast rules of how to find the right partner for any business that I know of. But, there are a lot of things to think about before divvying up the equity in your business.

As a fan of Shark Tank, I notice that the majority of businesses profiled on the show are partnerships. I'll bet that since the show first aired in August of 2009 more businesses in America are partnerships that ever before. (I hope someone will research this for me and email me the answer). But, the show doesn't share any downside of business partnerships and I'm here to tell you they exist and they destroy small businesses every day in America. Miserable business partnerships keep me and many of my colleagues in business and they don't move the company they fight over forward.

Women Entrepreneurs Know What To Do When The Going Gets Tough


If you own a business in the Boston area you know what I mean when I say it has been a tough year for business. The snow keeps falling and the last thing anyone is doing is spending money. I believe that women entrepreneurs are even better at understanding how to navigate the rough waters of business than men --- and this is why....

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